What are the firms major products or services

Assignment Help Marketing Management
Reference no: EM133386118

Assignment:

Need help revising a vision and mission statement.

Vision Statement: "When we are committed to improving the quality of human life."

Vision statement needs to meet the "5-out-of-5" test which are clear, futuristic, concise, unique, and inspiring.

Mission Statement: "Our mission is to improve the lives of everyone by providing high-quality health and pharmacy services safe, affordable, and easy to access."

Mission statement needs to meet the 9 components:

  1. Customers - Who are the firm's present and potential customers?
  2. Products or services - What are the firm's major products or services?
  3. Markets - Geographically, where does the firm compete?
  4. Technology - Is the firm technologically current?
  5. Concern for survival, growth, and profitability - Is the firm committed to growth and financial soundness?
  6. Philosophy - What are the firm's basic beliefs, values, aspirations, and ethical priorities?
  7. Distinctive competence - What is the firm's major competitive advantage?
  8. Concern for public image - Is the firm responsive to social, community, and environmental concerns?
  9. Concern for employees - Are employees an asset to the firm?

Reference no: EM133386118

Questions Cloud

Components of symbolic culture : How are the (8) components of symbolic culture (Henslin, 2012) highlighted throughout the movie The Big Sick ?
One limitation of using mindfulness interventions : Analyze one strength and one limitation of using mindfulness interventions for client.
Difference between coat accounting and management accounting : With relevant examples elaborate the difference between coat accounting and management accounting citing relevant examples.
Have any of you meditated to decompress : Have any of you meditated to decompress? My husband suffers from anxiety and started meditating about 5 years ago.
What are the firms major products or services : Customers - Who are the firm's present and potential customers? Products or services -What are the firm's major products or services?
How this portfolio project meets the program : In your own words reflect on how this project meets the Program and Institutional Outcomes stated on the first page.
Discuss about information technology systems : What have you learned about Information technology systems that you will use in your career, and what do you wish we had time to learn.
Discuss about inductive reasoning : We learned about inductive reasoning and its role in helping us make decisions when we cannot achieve certainty but still must make effective decisions.
Analyzing the competitive rivalry : How can you explain the high profitability within household & personal products industry analyzing the Competitive Rivalry (porters five forces)?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd