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Assignment:
9 Components of Mission Statement Nine Mission Statement Components Customers Who are the firm's customers? Products or services What are the firm's major products or services? Markets Geographically, where does the firm compete? Technology Is the firm technologically current? Concern for survival, growth, and profitability Is the firm committed to growth and financial soundness? Philosophy What are the basic beliefs, values, aspirations, and ethical priorities of the firm? Self-concept What is the firm's distinctive competence or major competitive advantage? Concern for public image Is the firm responsive to social, community, and environmental concerns? Concern for employees Are employees a valuable asset of the firm?
1. Do you tihink dell and pepsi's mission statement encompases these components? Write Yes or No on each component. For any components that you record a "no", write a good sentence to encompass that component.
2. If you are an employee of any of the two companies, do you find the mission statement to be motivating and inspirational? Why or why not?
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