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What are the firm major products or services

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Reference no: EM132834159

Subject strategy marketing

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Mission statements can vary in length, content, format and specificity. As it is the most visible and public part of the strategic management process, Fred David (2010) proposed that it should include the nine essential components as follows:

1. Customers - Who are the firm's customers?

2. Products or services - What are the firm's major products or services?

3. Markets - Geographically, where does the firm compete?

4. Technology - Is the firm technologically current?

5. Concern for survival, growth and profitability - Is the firm committed to growth and financial soundness?

6. Philosophy - What are the basic beliefs, values, aspirations and ethical priorities of the firm?

7. Self-concept - What is the firm's distinctive competence or major competitive advantage?

8. Concern for public image - Is the firm responsive to social, community, and environmental concerns?

9. Concern for employees - Are employees a valuable asset of the firm?

Reference no: EM132834159

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