What are the firm major customers-products or services

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Reference no: EM132179022

Does Bristol-Myers Squibb Company of the encompassing the respective component written from a customer perspective meet its particular mission statement/purpose: 1. Customers—Who are the firm’s customers? 2. Products or services—What are the firm’s major products or services? 3. Markets—Geographically, where does the firm compete? 4. Technology—Is the firm technologically current? 5. Concern for survival, growth, and profitability—Is the firm committed to growth and financial soundness? 6. Philosophy—What are the basic beliefs, values, aspirations, and ethical priorities of the firm? 7. Self-concept—What is the firm’s distinctive competence or major competitive advantage? 8. Concern for public image—Is the firm responsive to social, community, and environmental concerns? 9. Concern for employees—Are employees a valuable asset of the firm? Their mission statement is: “To discover, develop and deliver innovative medicines that help patients prevail over serious diseases.” Explain the rationale and give references for your answers.

Reference no: EM132179022

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