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What are the factors which influence a buyer's purchasing decision? Describe any two of these factors with examples from your work place.
A food company wants to develop a new salad-dressing powder. The consumer mixes the powder with water, shakes the bottle, and you get fresh dressing.
Explain why attention is highly selective and what implication selectivity holds for brand managers and their advertising agencies.
Assume that senior management has asked you to speak at the next managerial meeting as they have indicated a need to improve planning and organizing functions throughout the company. Identify the mission of the organization
Describe the typical work relationship between a project manager and a contract manager. You are writing a procurement SOW for an RFP. What items are you likely to include in this SOW
Chapter 1 Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem.
Write short descriptions of both advertisements, explaining what drew you to the advertisements and what you felt was good or bad about the advertisements. Include a discussion of typography, imagery, and color theory.
Examine the underlying differences that can be observed when marketing in an agricultural versus an industrialised country. Using relevant examples to support your argument, discuss the ways in which international firms can address these differen..
Identify the marketing vehicles you plan to use to build your company's brand. Justify the key reasons why they will be effective.
Do firms that use good ethical practices have an advantage or disadvantage? Do you think consumers will pay a few cents more for non-polluting soap or environmentally friendly food products? Even popular movies have raised this question
The most common item categories are standard, consignment, subcontracting, third-party, and stock transfer. Explain how each of these item categories impacts.
Assignment- Compare and Contrast the Global Markets- Identify and describe a global market. Analyze pros and cons of entering this specific market.
Which market entry mode would you recommend? Why? Back up your answer with specific analysis on the method you chose.
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