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Question: Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust and what is the best approach to do so (incorporating concepts from both the field of marketing and psychology)? What are the ethical issues and obligations that come with trust once it is built? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to companies and other consumers are not? Why or why not?
Some buzz marketing activities engage buzz "agents" to tell their friends about a product, ask store managers to stock the product, and in other ways purposefully create word-of-mouth. Are these activities ethical?
Strategic Marketing Proposal - Choose a brand category you would like to represent and select one new product under the category
How does that attract students to apply to the University of Colorado? What are the University of Colorado offering prospective students?
Are the stories recent, up to date or from a few years ago? Does Amazon's Mechanical Turk respond? If so, how? If not, should they?
Define the company's pricing objectives and discuss whether the objectives are profit- or sales-oriented. Provide example of current company pricing strategies.
Explain the concept of television programming sponsorship.- Discuss sponsorship practice in terms of the dangers of ambush marketing.
Define the concept of Standard Deviation and how to help to evaluate different investment choices?
1. what strategy or combination of strategies did harley-davidson use to become such a successful organization?2. to
Describe the role of marketing in our society and, based on the notion of performativity, discuss how marketing may influence contemporary consumption.
Develop a report on the optimum capacity of an agency, including: current agency profile and forward projections for agency.
The size of the foreign exchange market has increased significantly. Explain the principle and features of comparative advantage.
You can choose a consumer or an industrial product which can be a good or a service. You can take the point of view of either a domestic business making.
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