What are the ethical implications of the articles findings

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Question: As companies increasingly move their operations online, building and maintaining this trust becomes even more challenging. Follow the link (below) and read the Pew Internet article.that focuses on online trust in the coming decade.

For this discussion, address the following questions:

What are the ethical implications of the article's findings for marketers? What concrete actions can brands take to build greater trust online? What makes this more complicated for global companies?
Additionally, identify at least two concepts that you found particularly confusing in this week's material. Why did you find this material confusing?

Reference no: EM133337235

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