Solution-What are the ethical implications

What are the ethical implications

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You are the marketing director of a well-known Canadian post-secondary institution. Your assistant director has come to you with an innovative proposal for building "buzz" among young people. He recommends that the university marketing department host an evening-complete with punch, cookies, and music-for employees to come to the office, log onto the Web through their personal accounts, and surf a predetermined list of chat sites with "peer" recommendations to apply to the university. The marketing department would supply a list of bullet points for the employees to use as they "spread the word" about the school.

Should you approve the proposal?

What are the ethical implications?

Reference no: EM133408448

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What are the ethical implications

Reference no: EM133408448

Reference no: EM133408448

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