Reference no: EM132306105

Group Case Study Report and Presentations on ‘Uber Hits a Bump in the Road'

Purpose of the assessment

Students able to:

1. Compare and contrast diverse approaches to ethical decision making
2. Evaluate the implications of the legal pressure for ethical behaviour in organisations
3. Examine ethical issues as they relate to basic values and the challenge of determining an ethical issues in business
4. Understand how moral philosophies and values influence individual and group ethical decision making in business
5. Apply and enhance problem-solving skills in solving and managing ethical dilemmas within an organisation.

Assignment Specifications

Task:

Topic: Case Study on "Uber Hits a Bump in the Road"

Students will form into groups of a minimum of 3 students and maximum 4 students. You are not allowed to submit the assignment as an individual assignment. Each group will complete a detailed analysis and present their case assessment, analysis, and outside research to the class based on the case study on ‘Uber Hits a Bump in the Road. The case study is available on your prescribed text book:

Ferrell, O., Fraedrich, J. and Ferrell, L (2018), Business Ethics: Ethical Decision Making and Cases, 12th ed, Southwestern, Cengage Learning

You are required to answer the questions located at the end of the case study and the questions are as follows:

1. What are the ethical challenges that Uber faces in using app-based peer-to-sharing technology?

2. Since Uber is using a disruptive business model and marketing strategy, what are the risks that the company will have to overcome to be successful?

3. Because Uber is so popular and the business model is being expanded to other industries, should there be regulation to develop compliance with standards to protect competitors and consumers?

Ideally, your report needs to consist at least the following structure:

1. Executive Summary: ideally one page, but no more than two

2. Section 1: Introduction

3. Section 2: Main body of the report consists of the questions at the end of the case study (or as above)

4. Section 3: Conclusions:

5. Reference List: In between 15-20 references

Presentations will run for approximately 10 minutes. To successfully assess a case, you must engage in additional research to gather more background information as well as current information on the company and situation. The class presentation should present the case, elicit discussion and summarise the main points as far as your group has determined.

Attachment:- Uber Hits a Bump in the Road.rar