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Discussion Post: Integrated Marketing Communications
Chapter 12: Measurement: output and process measures
A. If you were being interviewed for a graduate marketing assistant position and the interviewer asked you the following question, how would you answer? ‘Do you agree that the only reasons marketers use advertising research to measure effectiveness is to look efficient and keep the creative agency on its toes?'
B. What are the essential principles of effective copy testing? If you had to put them in order of importance, which one would you put first and which one would you put last? Explain your reasoning.
C. Some brands choose to test their advertising online. What are the benefits of this method and for what brands would it be most suited? Find some examples of brands using online testing.
In terms of service quality and employee helpfulness, do perceptions of Marty's Department Store differ for those who have visited the store versus those who have not? What would your results mean to Bethany Tate, if anything?
Given all the changes in the branding strategy for Las Vegas over the years, has the Vegas brand had a consistent meaning to consumers? Is this a benefit or a detriment to the city as it moves forward?
Explain how your brand name fits: the target market, the product's benefits, and the customer's culture. (Paragraph 1) Describe the brand meaning you would build around this brand. (Paragraph 2) Share an example of how you would convey this meaning t..
The manager of a small business is considering lowering the price on his main product for the coming year. What is the cost associated with this truck that is relevant to this pricing decision
Select one of the following vehicle brands: Audi, BMW, Buick, Cadillac, Dodge, Ford, GMC, Honda, Jeep, or Nissan.In a minimum of 700 words (excluding the title and reference pages), in APA FORMAT with a minimum of three references, explain how you wi..
Compare and contrast the following terms: societal marketing, social marketing, ecological marketing, green marketing and environmental marketing, and sustainable marketing.
The goal of the report is to summarize the talk to someone who missed it. Rememberthat the reader may have no previous knowledge about the topic you picked.
Are MinuteClinic 's services customized or standardized for patients? Do they incorporate any elements of mass customization
What is the most important part of the marketing plan, and include an explanation of your company and product/service, situation analysis
Discuss the roles of PR within an organization. Identify and describe some of the proactive PR that has been done for the company to establish and maintain a favorable image.
What competencies were you able to develop in researching and writing the course Comprehensive Project? What are the important elements of strategy? Why?
MKT00720 Marketing Assignment - Case Study Analysis, Southern Cross University, Australia. Analyse the marketing strategies and marketing processes
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