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What are the elements of the local brand strategy

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Reference no: EM133502178

Assignment:

Pick a local brand (from your city, region, or country) that has been very successful competing against bigger global brands in its product category

  • Explore and determine if the local brand you picked has a well-defined and executed brand strategy?
  • What are the elements of the local brand strategy that enabled it to achieve this success?

 

Reference no: EM133502178

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