What are the elements of the experience

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Reference no: EM132151769

Question: Choose any product you can think of.

• Using Porter's generic strategies , explain the marketing strategy that is behind marketing that product (e.g. low cost, differentiation, focus).

• On what do you base your conclusion? What evidence can you cite?

2. Think about the companies/brands that you regularly use or frequent.

• From these, identify one company that seems to be customer-centric.

• On what basis do you make that assessment? What is the evidence that this company is customer-centric?

• Does this company or brand provide a distinctive customer experience?

• What are the elements of that experience?

Reference no: EM132151769

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