What are the elements of its marketing mix

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Reference no: EM133438076

Question: MCDONALDS Choose a company you're familiar with (such as a chain of stores or restaurants you go to often, or the provider of a product or service you use) and imagine that you are part of a strategic planning team for that company. Your first job is to conduct a SWOT analysis. In a post to the discussion board, respond to the following: Describe the company you chose. Who is its target market, and what are the elements of its marketing mix? List at least two items in each of the SWOT categories: strengths, weaknesses, threats, and opportunities. You may call on your personal experiences, but you may also need to do some quick research about your company's industry. Be sure to consider threats and opportunities related to foreign markets and/or competition. Describe one strategy you can think of for converting one of your company's weaknesses into a strength, or one of its threats into an opportunity. What would the company need to do to be successful? How would it communicate the changes to customers?

Reference no: EM133438076

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