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A. Discuss how companies differentiate and position their products for maximum competitive advantage. Next, select an industry you are familiar with and at least five companies in this industry. Next, create a two dimensional positioning map that shows consumer perceptions of the five competing companies/brands on important buying dimensions. One reference
B. Define market segmentation. What are the ideal business conditions for market segmentation to be implemented? Provide qualitative and quantitative data that supports your response. One reference.
C. What are the elements of a good marketing plan? Why is a marketing plan important in Business and Management? Provide some examples. One reference
D. Create a chart that lists six different types of advertising media. Select a company that you are familiar with and discuss each of your selected advertising media and how they utilize them to create successful marketing.
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The assignment is based on marketing. It documents information related to market positioning, targeting and so on. The components of a good marketing plan is also provided along with examples of platforms used by McDonald's for marketing purposes. A positioning map is created for the fast food industry.
Read the posts of classmates. Reflect on challenges a family with $40 a week to spend on groceries faces. Consider what locations (Place) might be best for this target market. Consider Price objectives and strategies of retailers who address this ..
What is the role of advertising spending in experience good markets? Are spending caps welfare increasing? If a firm faces asymmetric information and it has to invest in R&D to increase the probability of high quality.
Discuss how the article's content relates to the question. How does the article answer the question? What justification does the author(s) use?
Discuss what types of strategies were used. Have the strategies changed over time? If so, why do you think they have? If not, why not?
What are the major challenges/opportunities the firm faced.What strategies did they use to address problems/opportunities.
Identify a specific brand within a product category with which you are familiar.
If you choose a domestic market that is not the U.S. than your other market is required to be the U.S. Compare your product/service to one other competitor.
Proof read with reference page. When a customer continually returns to a given company because of satisfaction, we call that customer loyalty - What does customer loyalty mean to you?
Discuss the best possible method for determining the value of the business Shane's Rib Shack -Explain your rationale.
Explain the pros and cons of arbitration for at least two parties to the case.Explain mediation and whether it has any benefits in this case.
What were the results of your decisions? How would you design a research study to better understand the generic competitors for this product?
How do ethical business practices influence the evaluation, selection, and application of an analytical, quantitative business model?
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