What are the drivers behind the trend

Reference no: EM132719043

Question 1. Centaure is yet another example of products being designed and marketed-at least initially-specifically for the China market. Some people describe this phenomenon as a shift from made in China to made for China products. What are the drivers behind this trend?

Question 2. Rémy's latest brand addition targets young Chinese businessmen. In the United States, Rémy has become the drink of choice among gangsta rappers. Cognac used to be the preserve of old white men. Are these shifts in target market beneficial for Rémy ? What could be some possible risks?

Question 3. Rémy planned to introduce Centaure in other Asian countries. What criteria would you use to decide on best possible candidate markets for further rollout?

Question 4. How would you market the brand in these other countries (you could pick India as an example). Would you take a similar approach (e.g., target market and famous movie celebrity), or would you tweak the campaign and if so how?

Attachment:- RÉMY MARTIN INTRODUCES CENTAURE TO CHINA .zip

Reference no: EM132719043

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