What are the disadvantages of global standardization

Assignment Help Marketing Management
Reference no: EM131957260

Question: Only 2 to 3 paragraphs answer:

International companies need to decide how much to adapt their product and marketing strategies to local conditions. At one extreme, there are supporters of "global standardization" - complete consistency of products and communications across countries. At the other extreme we have "global adaptation" - which says that everything (product, price, communications, etc) should be adapted to local conditions.

Have a look at a few companies applying a global marketing strategy quite successfully - article here.

The "right" answer almost always involves finding a balance between extremes, but let's look at the factors that might favor global standardization or adaptation. What are the advantages/disadvantages of global standardization?

Reference no: EM131957260

Questions Cloud

Discuss different section of the overall marketing plan : At the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section.
How do joint ventures compare to other modes of entry : How do joint ventures compare to other modes of entry in global markets? (franchising, licensing - or even just export/import).
What is the implied argument you identified : What is the implied argument you identified? What specific argument does the author make? What evidence does the author use to support his or her claims?
What is net rate of return : What is the net rate of return that you expect on your ADRs for the next year?
What are the disadvantages of global standardization : The "right" answer almost always involves finding a balance between extremes, but let's look at the factors that might favor global standardization.
What is the resulting JPY and CAD exchange rate : You get a quote of 1.09 USD/CAD, and 98.6 JPY/USD. What is the resulting JPY/CAD exchange rate?
Calculate the actual return on plan assets : Payne estimates that the average remaining service life is 15 years. Calculate the actual return on plan assets in 2018. Calculate the interest cost for 2018
What are some of the tools used in capital budgeting : What is capital budgeting? What are some of the tools used in capital budgeting? How are they used?
Should disney establish additional foreign parks : Why do you think the world's largest theme park operator, the Walt Disney Co., was motivated to establish parks in Tokyo, Paris, and Hong Kong?

Reviews

Write a Review

Marketing Management Questions & Answers

  How does each rank base upon a pertinent parameter

Perform a competitive analysis reviewing multiple competitors that offer similar products/services. How is your company different from its competitors? Think about the products/services offered or their pricing strategy or even their distribution ..

  Every product or service has a buying process,

Every product or service has a buying process, even digital products and services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business poi..

  The channel captain is the channel level with most power in

1.the channel captain is the channel level with the most power in he supply chain and as such has a great deal of

  Kellogg cereal company

Marketing in a global environment brings with it some unique challenges. Assume that you are with Kellogg's Cereal Company. You have decided to enter the market in a new country.

  Show how consumers will find out about your product

Show how consumers will find out about your product/service including: details and cost of advertising including print, online, TV and radio

  Explain marketing trends research

Explain Marketing trends research and What is a business that has successfully transitioned to e-commerce

  What is your optimal bid

Suppose you and one other bidder are competing in a private-value auction. - Suppose your value is 3/5. What is your optimal bid?

  Compare and contrast different ways of viewing marketing

The new 4 P's described by Kotler and Keller include people, processes, programs, and performance. Compare and contrast these two different ways of marketing

  Explain the internet and business change

Explain The Internet and Business Change and the corporations will have to change their business models

  Write paper applying your chosenproblem-solving process

Use a problem-solving model to solve Classic Airline'smarketing problem located on your student web page. It is not required but youmay use the nine-step model. You must identify and define the problem, andapply a robust problem-solving process.

  A cosmetics manufacturer was interested in comparing male

A cosmetics manufacturer was interested in comparing male college students and male non-students in terms of their usage of hair gel. Random samples of 100 male students and 100 male non-students were drawn in a Midwestern college town. Each w..

  Identification and analysis of environmental factors

Write a report on Oxfam's: Real Choice. Include the below given points in your report. Marketing Philosophy at Oxfam New Zealand. Identification and analysis of environmental factors affecting Oxfam New Zealand's marketing decision. Information impac..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd