Reference no: EM132431606

1. What are the different types of buying power and income in the economic forces of the external environment?

2. During which stage of the business cycle is unemployment low and total income relatively high?

3. Although marketing theory supports the contrary, it is more probable that marketing budgets will be cut during which stage of the business cycle?

1. Which category of income are marketers most interested in?

2. Which federal regulatory unit most heavily influences marketing activities?

3. What is the Better Business Bureau?

4. Consumers' increasing interest in organic food products is a change in what type of values?

5. What national self-regulatory organization screens ads?

6. What are the five steps in the marketing research process?

7. What is the definition of research design?

8. What is a hypothesis?

9. In regards to marketing research, what is reliability? What is validity?

10. What is primary data? What is secondary data?

11. What is the difference between exploratory and conclusive research?

12. All the elements, individuals, or units of interest to researchers for a specific study are called the __.

13. In marketing research, a sample is best described as _________.

14. What is probability sampling? What are the two types of probability sampling?

15. What is nonprobability sampling?

16. What are the benefits of online surveys?

17. Why is environmental analysis particularly important in global marketing?

18. When looking at economic forces in the external environment in global marketing, what are some differences between nations that we need to consider?

19. When looking at political, legal and regulatory forces in the external environment in global marketing, what are quotas? What are some examples? Why might they be used by countries?

20. What are import tariffs? What are some examples? Why might they be used by countries?

21. What is an embargo? What are some examples? Why might they be used by countries?

22. What is the balance of trade?

23. What is the North American Free Trade Agreement (NAFTA)? Which countries are involved?

24. What is the World Trade Organization (WTO) responsible for?

25. What is the definition of importing?

26. What are the modes of entry into international markets? Specifically, what is licensing? What is franchising? What is direct ownership? What is a joint venture? What are some examples of each?

27. In terms of international marketing, what is the difference between customization and globalization?

28. Which element of the marketing mix (4 Ps) is most easily standardized in a global approach?

29. What is an organization's obligation under social responsibility?

30. What are the responsibilities depicted in the pyramid of corporate social responsibility?

31. What is marketing ethics?

32. What are the four basic rights outlined in the Consumer Bill of Rights? Who drafted the Consumer Bill of Rights?

33. What are ethical issues related to each element of the marketing mix?

34. As it relates to social responsibility issues, what is consumerism?

35. What are the factors that influence the ethical decision-making process? What are examples of each?

36. What are the steps of the problem solving framework in order?

37. What are the tasks that take place when evaluating alternatives?

38. What are some things you would do to describe the problem?

39. What is something to keep in mind when you are selecting an alternative?

40. What are common pitfalls in the problem solving process?