Reference no: EM133751363

Assignment: Marketing

IMC - Brand Management Factors

When you understand the concepts you learned in this module you will know how organizations can effectively manage their brands, promote their products, and reach their target audiences in the digital age.

Part I: The Evolving Role of Digital Brand Management and Promotion Management

Analyze the evolving role of digital brand management and promotion management. In your analysis, consider the following:

1. How has the rise of digital media impacted brand management and promotion management?
2. What are some of the key challenges that organizations face in managing their brands and promoting their products in the digital age?

Part II: Consumer Buying and the Purchasing Process

Describe consumer buying and the purchasing process. In your description, consider the following:

1. What are the different stages of the purchasing process?
2. What factors influence consumer buying behavior?
3. How can organizations use this knowledge to effectively market their products and services with digital media?

Part III: Critique of IMC Strategies

Critique how organizations use IMC to support their marketing strategies and campaigns domestically and in foreign settings. In your critique, consider the following:

1. What are some of the key challenges that organizations face in implementing IMC strategies?

2. What are some examples of effective IMC strategies that organizations have used to support their digital media marketing campaigns domestically and in foreign settings?