What are the different levels one can look at when analyzing

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Reference no: EM13919966

1. What difficulties are marketing activities confronted with when they have to deal with the purchasing/buying function/department in a company?

2. What are the different levels one can look at when analyzing the buying/buyer of a company? Use an example to show the implication of using two different units of analysis for the outcome (i.e., who and how to address, marketing strategy, coordination needs, etc.).

Reference no: EM13919966

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