What are the differences between each sampling method

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PROBABILITY AND NON-PROBABILITY SAMPLING

The Continuing Case Study for the Santa Fe Grill. The consultant for Santa Fe Grill is considering both probability and nonprobability sampling methods for the purpose of collecting customer data.

- Start with research. What are the differences between each sampling method? Which method would you recommend Santa Fe use for its customers, and why?

- Now consider how you can use probability and nonprobability sampling Marketing Plan For A Cusmetic Company; briefly explain how you might use probability or nonprobability sampling. Feel free to consider other sampling methods such as quota or cluster sampling.

Reference no: EM132211854

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