What are the demographics of your potential market

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Reference no: EM133410225

Question: You are required to work with your groups for the restaurant businesses that you have created and develop your international market entry strategy. Please follow the below steps: the country we choose to enter is Germany

STEP 1: Research the markets you have been designated to determine what market entry strategy works the best for that market.

You will need to provide the following details for the market you have been assigned:

Market / Region to research:

Competitive Environment: Who are the competitors, how hard is it to enter the market, what are the regulations around competition, etc.?

Regulatory Environment: What are the laws, and what are the tariffs for introducing your product/service into that market?

Economic Environment: Are there any factors that affect the purchasing power in that country such as the general economy, inflation, recession, interest or exchange rates, etc.?

Social and Cultural Environment: What are the demographics of your potential market, the behaviours of that market, and what influences the purchase behaviour in that market?

Technological Environment: What technology factors can affect the distribution of your service/product in that chosen market and how important are they to your success?

Reference no: EM133410225

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