User Account

All Pages

What are the demographics for your target market

Assignment Help Marketing Management
Reference no: EM13820271

You will develop a Situation Analysis. The Situation Analysis follows the Executive Summary and table of contents in the marketing plan. This will be the first section of the plan. The purpose of the Situation Analysis is for the marketer to assess the situation and the market in which the company competes. The Situation Analysis contains background information on trends, competitors, market needs, target markets, and products.

The Situation Analysis is an in-depth report, as it contains numerous elements. Your Situation Analysis begins with a Market Summary, followed by a SWOT Analysis, Competitive Review, and Product Review.

Complete your Situation Analysis by providing 1-2 paragraphs covering each of the following areas:

  • Target Markets: Provide information on your target market. Who will you be targeting and why? What are the demographics for your target market? What geographic areas are you targeting and why?
  • Market Needs: What are the market needs? What unmet need will your product or service meet? How will your product benefit your customers?
  • Market Trends and Growth: Are there any market trends that you will be capitalizing on? Discuss Online and Internet market trends and how you will leverage them? Has there been any growth in the market? Please provide specifics.
  • SWOT Analysis: List the key product strengths, weaknesses, opportunities, and threats.
  • Competitive Review: Identify key competitors, describe their position in the market, and briefly discuss their strategies.
  • Product Review: Discuss the main features and benefits of your product.

Reference no: EM13820271

Questions Cloud

Professional development and lifelong learning : NPs must invest in lifelong learning strategies for professional development, to maintain licensure and certification and for personal enrichment. Fortunately, numerous options and opportunities for lifelong learning and professional development e..
Give your feedback on motor development : Give your feedback: Motor development Five year old should be able to walk up and down the stairs with the help of a banister. Cognitive development A kindergartner should be able to speak to five to six word sentences, tell about event in the order ..
Estimate its cost of common equity : Elliott uses the CAPM to estimate its cost of common equity, rs, and estimates that the risk-free rate is 5%, the market risk premium is 6%, and its tax rate is 40%. Elliott estimates that if it had no debt, its ?ounlevered?? beta, bU, would be 1...
Determine the distributed file system : Distributed File System
What are the demographics for your target market : Target Markets: Provide information on your target market. Who will you be targeting and why? What are the demographics for your target market? What geographic areas are you targeting and why
Identify the stakeholders affected by the gap or gaps : Identify how the issues violate utilitarianism, social contract theory, or Kant's categorical imperative principles - identify the stakeholders affected by the gap or gaps.
How does the boston beer company maintain position : How does the Boston Beer company maintain is number 1 position in the craft beer industry
Accumulated value at the time : John invests $100 at the end of each quarter for ten years in an account earning an annual effective interest rate of 8%. Find John's accumulated value at the time of his last deposits using two different methods.
What alternative treatment is available for them : Discuss the reasons when the tetanus toxoid should be administered. If a person is allergic to this toxoid, what alternative treatment is available for them?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd