What are the dangers of greenwashing

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Q1- After reading "The ‘Six Sins of Greenwashing': A Study of Environmental Claims in North American Markets discuss the tension between businesses interests in maximizing profits and the public's interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of "greenwashing"? If you were a marketing executive, would you have a policy against "greenwashing"? Why or why not?

Q2- Read the U.S. Small Business Administration's article, titled Environmental Regulations and visit the United States Environmental Protection Agency's "Laws & Regulations" page.

Reference no: EM13723902

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