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Problem I
Analyze the competitive structure of the taxi market, as it existed in a representative major metropolitan market such as New York prior to the introduction of Uber? Where does economic power in the industry reside?
Problem II
What are the customer problems that Uber is trying to solve?
Problem III
How is Uber trying to solve these problems? What is the basis of its strategy?
Problem IV
What is Uber's growth strategy?
Problem V
What are the biggest impediments to Uber's growth? How is Uber trying to deal with these?
Problem VI
Is Uber's adversarial approach correct?
Problem VII
How has Uber's entry, where successful, changed the economics of the local ride for hire market? Who benefits from this?
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