Reference no: EM131528937 , Length: word count : 1050
Marketing Strategies and Subcultures Paper
Write a 1,050-word paper on marketing strategies and subcultures.
In this week, you research subcultures to determine what marketing strategies you would use to market flavored cigarettes to the target market group.
Address the following in your paper:
What marketing strategies would be used to market flavored cigarettes within the following subcultures: African American, Hispanic, and Asian?
What environmental factors need to be considered when marketing within each subculture?
What are the cultural and cross-cultural differences that influence the marketing strategies selected for each subculture?
Using your research, justify the reasons for your marketing selection strategies as recommended for each subculture.
Format your paper consistent with APA guidelines.
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Describe the type of data that you will need to design
: Describe the type of data that you will need to design your development plan. How will you diagnose the level of functioning for the group
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Identify the different types of consumer behavior concepts
: Explain the attitudes and intentions of those concepts that affect the consumer decision-making process of your target market.
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Discuss the process for developing interview questions
: Discuss the process for developing interview questions for an hourly position (e.g., a receptionist, data entry operator, customer service representative, etc.)
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What data redundancies do you detect
: If you wanted to produce a listing of the file contents by last name, area code, city, state, or zip code, how would you alter the file structure?
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What are the cultural and cross-cultural differences
: What marketing strategies would be used to market flavored cigarettes within the following subcultures: African American, Hispanic, and Asian?
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Make the value of stock offer equivalent to cash offer
: What exchange ratio between the two stocks would make the value of a stock offer equivalent to a cash offer of £48 million?
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How many records does the file contain
: What problem would you encounter if you wanted to produce a listing by city? How would you solve this problem by altering the file structure?
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Determine the best positioning for your clients product
: esearch current product positioning of similar products to determine the best positioning for your clients' product and explain your findings.
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All the equity used is from retained earnings
: What is the company's WACC if all the equity used is from retained earnings?
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