Reference no: EM132535523

1. What are Avon's motivations/incentives to expand to overseas market? How can Avon benefit from the expansion?

2. What international corporate-level strategy/strategies is Avon using? Multidomestic/localization, Global, or transnational? Is this strategy suitable for Avon's core competency? Is this strategy suitable for the target overseas market, say Brazil, India, China? Think of the two needs/pressures in the target market (needs to localize and needs to lower cost or integrate globally).

3. What political and economic risks will Avon encounter in its overseas expansion? How will these risks affect the way Avon implement its international strategy? Think of regulations on direct selling, product safety, trade barriers such as import quota/tariff, currency fluctuation, etc. How will these risks impact Avon's profits from overseas subsidiaries?

4.What are the critical resources and capabilities that distinguish the company from its competitors?