What are the critical dimensions of a marketing strategy

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Assignment:

What are the critical dimensions of a marketing strategy? Does the example that follows contain all of critical dimensions? Explain why or why not?

Zipcar's marketing strategy: Zipcar is the car sharing service that lets you save money and reduce your carbon footprint, making you feel you have made a smart, responsible choice that demonstrates your commitment to protecting the environment. Zipcar seeks to increase its share of the urban dwelling, educated, techno-savvy customer market who worry about the environment that future generations will inherit.

Reference no: EM133501669

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