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What are the critical digital and technical capabilities

Assignment Help Business Management
Reference no: EM132968471

Description

This assignment requires us to analyse a case relevant to the changes being experienced in the retail industry as a result of online digital services.

Required Materials

Mathew, J., Dey, B., & Puri, S. (2018). Brand W: Strategizing for Omni-Channel retail. Ivey Publishing.

Instructions

  • Why might an omnichannel strategy be the most appropriate for Brand W? What are the benefits and risks of pursuing this strategy?
  • What are the critical digital and technical capabilities the company needs to consider in its pursuit of an omnichannel strategy?
  • THE DOCUMENT SHOULD BE WITH PROPER REFERENCING.

Reference no: EM132968471

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