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What are the cornerstones of loreal marketing

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L'Oreal is a large CPG company and has built, maintained and adjusted its marketing capabilities over time. Students are to examine the top capabilities of L'Oreal, probing why and how these strengths emerged. Think about potential tradeoffs that come with those choices. Think about comparison firms (i.e., Proctor & Gamble (P&G)) and executing different strategies or capabilities, as well as potential competitor reactions. Also think about the blend of efforts and investments needed to build capability, including time, metrics, and monetary investment.

Problem (1) What are the cornerstones of L'Oreal's marketing?

Problem (2) How is L'Oreal executing the strategy?

Problem (3) What are the tradeoffs?

Reference no: EM132777886

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