What are the consumer behavioral issues

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Question: Read this article to see what WSJ is saying about the Dove commercial: Byron, Ellen (Feb. 13, 2013). Marketing Decoder

What are the consumer behavioral issues that the article focuses on, and what would you say is the target market being sought by Dove?

Reference no: EM133343121

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What are the consumer behavioral issues : What are the consumer behavioral issues that the article focuses on, and what would you say is the target market being sought by Dove

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