What are the considerations you kept in mind

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Robbinsdale Hospital is 1 of 2 hospitals among the 6 facilities in the city to have an intensive care (level III) nursery. This facility is tailored to treat infants suffering from severe medical complications upon delivery. The program director is deciding whether to use an emotional or rational appeal in advertising copy. Which would you select? What are the considerations you kept in mind when making this decision?

Reference no: EM131744383

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