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What are the components of the promotional (Integrated Marketing Communication) mix? Briefly describe each. Why should a company be concerned with publicity?
If it went well, then why do you think that was? What did you do to make it successful? If it did not go well, then why do you think that was? What did you do to make it unsuccessful? How will you approach these kinds of opportunities differently in ..
Find an article that discusses the importance of a firm's 'distinctive competencies' or 'core competencies'. Explain why this is so important for competitive.
Class disussion - What are the pros and cons of direct and indirect marketing channels?
A packaged-goods company plans to introduce a new bath soap that differs from competitive soaps by virtue of a distinct new fragrance.
in 2-3 pages apply that concept to all beef chesseburgers.segmentation describe how you may group possible customers
write a 2- to 4-page paper that includes the following based on your organizationcreate a 7-10 slide powerpoint
How should Raja think about the situation? What are the most important considerations for him to weigh? How should they factor into his course of action?
"The managers of tomorrow will not be a bigger man than his father was before him." - Critically analyse this statement and discuss the tasks expected to be performed by future managers to effectively deal with management challenges.
What is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering because of the product, service, people, and image
Explain Kodak An Expert Review based on the following criteria Consistency and Accessibility
Marketing Strategy
Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel.
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