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What are the components of the promotional (Integrated Marketing Communication) mix? Briefly describe each. Why should a company be concerned with publicity?
What are the characteristics of the "augmented product". What is the customer benefit or value created? What is the stage of the product life cycle (PLC)? What are the characteristics of this stage
Estimate the budget for media advertising, production expenses, brochures and collateral materials, direct mail campaigns, and miscellaneous promotion expenses
Consider a manager developing a logistics strategy. Discuss specific situations for which the best approach would be to: Develop the strategy with a third-party logistics provider
How does the site accommodate the needs of a diverse customer base, How visually appealing and organized is the site? Why or why not
Marketers work hard to understand why people buy the way they do. In your own words, explain the marketing influences on consumer decision-making.
Now use your object and list of associations to create an image for another product. Think of the likely connotations your object will have for a certain target market and how such connotations can support a brand image.
1. what role does an arbitrator fill? why are they needed?2. why would an employee with 12 years seniority in the paint
Explain Marketing Importance and Challenges and What is the importance of marketing to an organization and the top three marketing challenges faced by the organization
How many times should each of the two media be used to obtain maximum exposure while staying within the budget? Use the graphical method to solve.
A 27-foot-long bronze clown shoe is the only indication that there is something otherworldly within the concrete walls of the large.
In a 1-2 page paper, describe what they are doing and state your opinion on whether it is an effective tool in their marketing arsenal. Be sure to support your opinion
Explain E-Commerce at Amazon and what are the advantages and disadvantages of selling books and goods over the internet
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