What are the components of a marketing plan

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Reference no: EM133223980

Assignment:

1. What is the main purpose of a marketing plan?

2. What are the components of a marketing plan? BE SURE TO INCLUDE THEM ALL. Are those components necessary? Are they sufficient for a marketing plan?

3. Example of a marketing plan for your next job. In this case, notice the role reversal-the company you want to hire you is your customer. Thus, you're trying to persuade the company (your customer) why they should hire you.

Context: What is the employment context?
Company: What are your strengths and weaknesses?
Customer: What do your potential employers want?
Competition: Why should they hire you and not another candidate?
Collaborators: What kind of networks can you get involved in to strengthen your likelihood of success?
Segmentation: What kinds of industries and companies might appreciate your talents?
Targeting: Which industries and companies seem most appealing to you as likely to give you career challenges and growth?
Positioning: Which industry and company you will position at for your next job?
Product: Who are you? What are your features? What benefits can you provide your customers?
Price: What title, salary, and benefits levels do you seek, and how will you convince potential employers that providing you with these is good value for them?
Promotion: What do your resume, emails, phone, and interpersonal skills communicate to potential employers/customers?
Place: Have you sent out or posted information in places that potential employers/customers can find you if they're seeking someone like you?

Reference no: EM133223980

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