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What are the competitive advantages in nothing less

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The Cyan Company is an insurance broker established in 1995, in Kenora, Ontario, providing personal insurance advice and products to homeowners, renters and auto owners (including cars, boats, RVs and motorcycles). Today, it has two more offices in Winnipeg, one in Brandon and one in Dauphine.

Customers can receive services by visiting the offices or by a simple phone call or email.

The Cyan Company prides itself for its empathetic approach in all transactions with their customers.

They are often recalled as a team who would fight for their customers timely receiving the insurance support they deserve after an incident.

This year The Cyan Company brought in a new managing partner. The decision was a strategic expansion move, as this new partner used to be an independent insurance broker specializing in commercial liability insurance. Therefore, through his expertise in commercial liability, The Cyan Company is now able to add this new line of product to the list of products they offer their customers.

The new products are more expensive, and more specialized. Commercial liability is especially important in construction, aviation, and law sectors. Though this product-line is new, the leaders believe with their current reputation and reach, they can become a key provider in the market in no time. With these offerings The Cyan Company will be differentiating itself from many smaller brokers

The leaders are looking for marketing support to help Launching this new product-line in Manitoba You are the consulting company hired to help them.

What are the competitive advantages in nothing less than 2pages

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Reference no: EM133441179

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