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Business Environment: Prioritize Areas Prioritizes the areas to address by how well they align with the company mission and values Prioritizes the areas to address, but they are misaligned with company mission and values Does not prioritize the areas to address by how well they align with the company mission and values 18 Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Total 100%

Business Environment: TOWS Analysis Performs a TOWS analysis to determine a strategic approach to strengths, weaknesses, opportunities, and threats for the chosen company Performs a TOWS analysis, but the analysis is not complete or contains inaccuracies regarding content or strategic implications Does not perform a TOWS analysis 26 Business Environment: Areas for Improvement Based on the TOWS analysis, ascertains possible areas for improvement with some supporting information Ascertains possible areas for improvement, but lacks support, contains inaccuracies, or misses direct correlation to TOWS Does not ascertain possible areas for improvement based on the TOWS analysis 18

Guidelines for Submission: This 2- to 3-page paper must be submitted using the worksheet provided. Use double spacing, 12-point Times New Roman font, and one-inch margins. All references must be cited in APA format. Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value Introduction: Mission, Vision, and Values Identifies the company mission, vision, and values Identifies the company mission, vision, or values, but not all three, or misidentifies one or two Does not identify the company mission, vision, and values 10 Introduction: Challenges Explains the challenges facing the organization with supporting detail from the case Explains the challenges facing the organization, but explanation contains inaccuracies or lacks supporting detail Does not explain the challenges facing the organization 18

II. Business Environment: Analyze the internal and external setting of your chosen organization. A. Perform a TOWS analysis to determine a strategic approach to threats, opportunities, weaknesses, and strengths for your chosen organization. B. Based on the TOWS analysis, ascertain strategic areas for improvement in the organization’s approach to doing business. Support with specifics from the case. C. Prioritize the areas to address by how well they align with the organization mission and values.

Overview: In this milestone, you will submit the Introduction and Analysis of Business Environment for your chosen case study. Use the worksheet provided to complete the introduction and analysis of the business environment. Specifically, the following critical elements from the final project must be addressed: I. Introduction: In this section, characterize the organization you have chosen for your final project. A. Identify the organization’s mission, vision, and values. B. Explain the challenge(s) facing the organization. Support with specifics from the case.

Introduction and Analysis of Business Environment Submit Milestone One: Introduction and Analysis of Business Environment for your chosen case study. You will characterize the organization you have chosen for your final project and analyze the internal and external setting of your chosen organization. To complete this assignment, review the Milestone One Guidelines and Rubric document.