Reference no: EM132312429 , Length: 15 Pages

Assessment - Case Study Analysis

Case Study - Graeter's ice cream

Your Team's task:

Graeter's, while trying to consider their future directions, has asked your team are asked to prepare a report that investigates the following questions:

Write a report in your own words, providing solutions to the following questions:

1. What are the company's most important strengths? What are the company's most important weaknesses? How will these affect their ability to grow?

2. What are the elements of Graeter's marketing mix? Which are most likely to be affected by external forces in the marketing environment?

3. Graeter's competes with multinational corporations as well as small businesses, would you recommend that Graeter's expand by licensing its brand to a company in another country?

4. Graeter's management "have come to realise we can't do it alone" and has hired management consultants to help improve its training procedures and expand distribution. Is the use of consultants a good choice for the management team? Does the involvement of outside consultants move Graeter's further from its roots as a family business?

5. Should Graeter's reconsider the use of franchising?

6. Graeter's is currently a non-union company. How might the experience of working there change if a union were to be introduced?

7. Graeter's ice cream line includes smoothies and sorbets. Should Graeter consider other brand extensions such as yogurt, low-fat ice cream, coffee drinks, or other related products?

8. Graeter's social media plan has two objectives: to improve brand awareness in new markets and to build online orders during holiday periods. What quantitative and qualitative measurements would you use to evaluate the results of your plan?

9. What questions might bank managers ask Graeter's owners before agreeing to loan the company $10 million for the "unexpected acquisition"?

Attachment:- Case Study Analysis.rar