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Big Bad Burgers (BBB) is an Arkansas-based restaurant chain with a growing number of franchises around the world, mostly in safer, developed markets. They are concerne about future expansion into developing nations with higher levels of risk. BBB management wants to protect their intellectual property (ingredients and cooking methods). They hired a security firm regarding their international exposure. on As they plan for this kind of expansion, which issues will be of the most importance to them?
Select one:
a. Is BBB partnering with ethical franchisees that have no intention of becoming their competitors in the future?
b. How are BBB franchisees modifying recipes and menus to meet the needs and desires of customers in local markets?
c. What are the commonly counterfeited goods in theitr current key markets?
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