What are the cognitive and affective components

Assignment Help Marketing Management
Reference no: EM131979323

Question: You will create a thread in response to the provided prompt for each forum. Each thread must be 400-500 words, demonstrate course-related knowledge, and incorporate at least 2 peer-reviewed resources.

Sephora is a French cosmetic retailer that began its American ventures with free trials at their store locations. The "try before you buy" concept is popular among most female customers, leading Sephora to succeed in the traditional retail industry. Now that we are in the digital age, consumers make many purchases online rather than going to physical stores. After reading Chapters 14 and 15 from Babin & Harris, watch the Sephora Retailing for Success video and respond to the following:

1. Visit the Sephora website and browse the online store. How does Sephora use the online environment to promote its products without the advantage of letting the customers try before they buy?

2. Imagine that Sephora is working out the details of a new loyalty program. What input and advice would you give them? How should they integrate the loyalty program with their existing retailing mix?

3. What are the cognitive and affective components that may shape postconsumption behavior for Sephora's customers?

4. What is 1 way that a firm can respond to negative WOM or publicity? How does this response align with or contradict a biblical worldview?

Reference no: EM131979323

Questions Cloud

Opportunity costs in addition to the price of gas : Taking into account his opportunity costs in addition to the price of gas?
Calculate the required rate of return for mudd enterprises : Calculate the required rate of return for Mudd Enterprises assuming that investors expect a 4.4% rate of inflation in the future.
Designing digital systems : What are some of the advantages of using digital codes when you are designing digital systems? Provide examples that support your answer.
Current culture in the twenty-first century : What new ideas and scientific explorations shape our current culture in the twenty-first century?
What are the cognitive and affective components : What are the cognitive and affective components that may shape postconsumption behavior for Sephora's customers?
Use of mobile devices for business operations : Discuss the advantages and disadvantages of the use of mobile devices for business operations.
Do research on the web to find a description of moore law : Do research on the Web to find a description of Moore's Law. What are the implications of this law? Are there any practical limitations to Moore's Law?
Compare internalization theory and the knickerbocker theory : Compare and contrast internalization theory and the Knickerbocker theory of FDI. Which theory offers the best explanation of FDI and why?
Creating the table using the database tools : 1. What is the advantages of using the Table Designer versus creating the table using the database tools.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd