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Question 1. What is Costco's business model? Is the company's business model appealing? Why or why not?
Question 2. What are the chief elements of Costco's strategy? How good is the strategy?
Question 3. Do you think Jim Sinegal was an effective CEO? What grade would you give him in leading the process of crafting and executing Costco's strategy? How well is Craig Jelinek performing as Sinegal's successor; what grade would you give him so far in leading the process of crafting and executing strategy? What support can you offer for these grades?
Question 4. What core values or business principles did Jim Sinegal stress at Costco?
Question 5. How well is Costco performing from a financial perspective? Do some number-crunching using the data in case Exhibit 1 to support your answer.
Question 6. Does the data in case Exhibit 4 indicate that Costco's expansion outside the U.S. is financially successful? Why or why not?
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