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What are the characteristics of the target market

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Reference no: EM13974793

DESCRIPTION OF THE BUSINESS (PRODUCT/SERVICE) CONCEPT: Describe in one or two sentences the product / service.

MARKET DRIVERS: What are the problems, conditions, or events that will make this business attractive or successful?

TARGET MARKET: Who is this being sold to? What are the characteristics of the target market? Size or demographics? (Where will you find this information?)

VALUE PROPOSITION TO THE CUSTOMER: Why would they buy this product / service? What are the benefits to the customers?

WHAT IS YOUR "UNFAIR" COMPETITIVE ADVANTAGE?Who are the competitors / alternative solution? What are customers doing now? What unique characteristics do you have that would give you an advantage? Is your product/service new to the market (patentable)?

REVENUE MODEL: How will you get paid? How much will you charge?

DISTRIBUTION MODEL: How will this be sold? Who will do it?

Reference no: EM13974793

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