What are the characteristics of the product

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Reference no: EM133272281

Assignment:

Your assignment is for each of you to construct product for Mobile phones (Top 3 companies are Apple, Samsung, Huawei). ie. Stephen-Apple, Jacob-Samsung, Kevin-Hauwei Your products are competitors. It is important to know as much about the product as possible to construct a viable strategy.

Identify the following for your product:

Define the product.
What is the value proposition?
What are the characteristics of the product?
How does this product differ from the other products in the product line?
How would your product benefit your target audience?
How would the marketing message be different from previous products (and competing products)
What is your suggested price point?

At the end of the week compare your product to your team mates products.

Reference no: EM133272281

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