What are the characteristics of the product

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Assignment:

Your assignment is for each of you to construct product for Mobile phones (Top 3 companies are Apple, Samsung, Huawei). ie. Stephen-Apple, Jacob-Samsung, Kevin-Hauwei Your products are competitors. It is important to know as much about the product as possible to construct a viable strategy.

Identify the following for your product:

  • Define the product.
  • What is the value proposition?
  • What are the characteristics of the product?
  • How does this product differ from the other products in the product line?
  • How would your product benefit your target audience?
  • How would the marketing message be different from previous products (and competing products)
  • What is your suggested price point?

At the end of the week compare your product to your team mates products.

Reference no: EM133272281

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