What are the characteristics of skimming strategies

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1) In terms of pricing, what are the characteristics of skimming strategies?

2) Why is commercialization the most expensive and riskiest stage in the new product development process?

3) A new sandwich shop has opened just off campus and would like the university students to visit the shop whenever they are hungry. What is the best type of sales promotion to use to reach them and why?

Reference no: EM132261214

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