What are the characteristics of effective corporate logo

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Reference no: EM132211099

The marketing director for a furniture manufacturer has been assigned the task of developing an integrated marketing communications program to emphasize the furniture’s natural look. Discuss the problems the director may encounter in developing this message and in ensuring that consumers understand the message correctly. What type of noise may interfere with the communication process?

What is a brand logo? What are the characteristics of an effective corporate logo?

Describe the four types of brand names.

Reference no: EM132211099

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