What are the characteristics of an effective brand name

Assignment Help Marketing Management

Reference no: EM133200646 , Length: 2 pages.

Discussion Post: Marketing

1. What is a line extension? Describe how one of the following businesses might create a line extension

a. Post's Raisin Bran
b. A maker of medium priced leather purses
c. Dunkin' Donuts

2. What are the characteristics of an effective brand name?

3. What role does packaging play in the marketing od a product?

4. Research the following products and services and define the target market for each; the segment of consumers most likely to purchase it:

a. Compact Utility Tractors from John Deere
b. Savings plan for your children's college
c. Orvis, Adirondack, Full-Flex bamboo fly rod
d. Fresh Thyme - Farmers Market; deli sandwiches and pizza
e. Mother Jones magazine.

Reference no: EM133200646

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