What are the challenges that ivan guillen faces

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Question 1: What are the challenges that Ivan Guillen faces in his role as the marketing manager of the RBG business?

Question 2: What are consumer insights? What types of business challenges can benefit from consumer insights? How are consumer insights obtained?

Question 3: Why did Guillen and his team conduct the in-home and discovery workshops?

Question 4: What actions should Guillen and his team take? As part of your response consider the key learnings and implications from page 6-7

Reference no: EM132468689

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