Reference no: EM131716027

Each part should be approximately 12-15 lines long,

Use paragraphs to make your meanings clear.

PRO TIP: Write in Word.

Part one:

Find a video or article on Bill Veeck and share that site. Explain who he is and why he is so important to sport marketing

Part two:

Research a recently-held (since 2015) or upcoming major sporting event and explain how sport marketing plays a major role in this event.

What innovations would you make if you were the VP of Marketing for the host organization? Why? What would you expect the result to be?

Part three:

Based on the chapter information and outside research you do, what is your understanding of the 5 Ps of sport marketing?

What makes sport marketing so different from marketing other products? What are the challenges marketers face in sport? What are the advantages? Cite your sources.

Part four:

Compare and contrast the steps in you made in a recent decision to attend a sporting event with the decision process the text details for sport consumers. Did your decision making follow the outline of the process the text discusses? How was it similar? How was it different?

Why do you think these similarities and differences existed?

Part five:

Research why Nike's treatment of Tiger Woods after the 2008 scandal, and his subsequent issues.

Look also at Kellogg's relationship with Michael Phelps after he was caught smoking marijuana, Ryan Lochte's sponsors' response to him after the 2016 Olympics, and Maria Sharapova's sponsors' responses after she was found using PEDs.

Using information in the chapter, and outside research, what do you argue are the reasons that sponsors stick with some athletes after scandals, and why they drop others? What kinds of scandals are too big to ignore?

What is the importance of branding in these decisions, both in terms of the athlete's brand, and the sponsor's brand? Cite your sources.