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What are the capabilities of a market-driven organization

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Reference no: EM132368717

1) What are the capabilities of a market-driven organization?

2) What is a market-driven organization?

3) What does it mean to have a philosophy of marketing versus a marketing strategy versus marketing tactics?

4) How has consumer power shifted in the last 10-15 years? How has that affected the way marketing is done?

5) Can a small business really ascertain whether or not its marketing strategy is market-driven?

6) What is marketing myopia? Does it still exist?

7) Does having a market driven strategy lead to marketing myopia?

Reference no: EM132368717

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