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ABC Company is located in New York and is an MNC. ABC Company sells closed circuit TV and audio equipment mostly its own brand. It also does the installation where the clients are again other multinational companies. Of late because of COVID and increasing competition ABC Company finds that its market share is declining and the customers are switching to other competitive brands (Kingston, Roamer, Bali) . The economies of mast countries have been affected by the COVID Pandemic and recovery will take a long time.
Also, in the past two years ABC has seen a steady decline in the morale of its employees and many employees in key positions have left the company. The company has therefore lost talent and this in turn has affected its profitability.
You are the CEO (President) of the ABC Company. You call for a top management meeting to identify the business problems and provide a solution:
1. What are the business problems ABC Company is facing?
2. Write two constructs that you have identified.
3. How would you measure these two constructs?
4. How will you ensure that the scale is accurate and consistent?
5. Describe the data collection methods you would use.
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