Reference no: EM131512899
SLP Assignment Part
REI
To provide some background to the video case, REI (Recreational Equipment Inc.) is an American consumers' cooperative, selling outdoor recreation gear and sporting goods. REI sells to its members through an E-commerce site, hardcopy catalogs, and through 90 brick and mortar stores located in 27 states. REI is the largest consumer co-op in the U.S and faces competition from many other sporting goods retailers.
To better understand and serve its 3 million active co-op members and customers, REI launched an initiative to build a data warehouse containing many different types of information about its customers. REI needs to know precisely what customers do in the outdoors. With the help of IBM, REI's data warehouse allows the organization to identify and organize all of the ways that each customer interacts with the company, including what they bought online or at retail outlets, whether they attended special training sessions for equipment and outdoor activities, or what items they returned.
REI uses IBM data warehousing technology to achieve its vision of understanding what its customers want, and how they want to interact with the company. REI also deployed IBM's DB2 9 Viper technology to run REI's marketing campaigns. REI's site recognizes its members when they log in, allowing them to serve up content customized to individual users.
After watching the videos and REI in particular, please answer the following questions in 3-4 pages.
1. What is a data warehouse and why is REI building one?
2. Describe some of the marketing strategies that REI's data warehouse will allow them to use. Would these have been possible before the data warehouse was built?
3. What are some of the risks or concerns surrounding the creation of a data warehouse?
4. Why do you think REI chose to work with IBM's data warehouse technology?
SLP Assignment Part II
Following a brief discussion of Internet technologies in Case 4, the SLP looks into the impact mobile technologies are having on e-commerce as well as the collaboration tools that can be delivered through TelePresence systems.
The concept of mobile e-commerce arose in the 1990's as the technology moved from informational Internet to a medium to communicate between buyers and sellers. Through the use of smart phones, mobile commerce has expanded to mobile banking, ticketing, broker auctions, purchasing, and marketing and advertising. The following article discusses the growth and Internet usage through mobile devices.
Laudon, K., & Laudon, J. (2012). Essentials of MIS. (10th Ed.). Learning Track 4: The emerging mobile digital platform: E-commerce and business impact.
According to Laudon and Laudon (2012), "TelePresence refers to a set of technologies which allows a person to feel as if they were present at a location remote from their own physical location; or, a set of technologies that enables realistic group meetings among geographically remote sites. TelePresence is not the same as virtual reality because the actors involved in TelePresence are human beings, not avatars. TelePresence has many current and potential business applications such as enhancing social networks, remote observation of dangerous environments like subsea cables and nuclear reactors, and remote surgery" (p.4).
To illustrate TelePresence, In the video, Cisco uses its TelePresence technology to have the first global, life-size, high-definition virtual company meeting. Multiple offices throughout the globe were simultaneously connected.
Video/reference:
Cisco (2008, November 8). Cisco TelePresence: It's about the experience. [Video file].
What are the business benefits of TelePresence described in these videos? What is the benefit of a hologram? What kinds of limitations do you see for users of TelePresence?
Attachment:- instructions.rar